Problem:
Create a logo for an eye-wear company that represents their brand name and backstory.
Background:
Mizar is a new eye-wear company with lots of astronomy imagery, and ties to constellations. They want to use the catchphrase, “Claim your look with the perfect glasses.”
Solution:
I developed a logo that fit their aesthetic and brand feel, while including their catchphrase, and imagery featuring their brand story, such as the star ascender on the “i”.