Problem:
Create a set of collateral including a billboard, bus stop sign, promotional button, mailer, and social post for a local non-profit of your choice. Translate branding, imagery, and colors across each to make a cohesive set of promotional collateral.
Background:
We needed to select a non-profit, research their website and any other online presence and figure out what we wanted to promote for them. We also needed to consider different aspects for each piece, such as viewing distance for the larger signs.
Solution:
I chose the Salem Art Association as my non-profit and conducted my research on their website. I decided to promote their upcoming shows and used colors straight from their branding and website. Using fun shapes while creating a visually pleasing layout, I translated information across each piece.